Rogers Xfinity

[-G-]

Looks like the Rogers Ignite brand is history.  Say hello to Rogers Xfinity.  (That feels REALLY weird to type!)

https://www.rogers.com/support/tv-streaming/what-you-need-to-know-about-rogers-xfinity

My Ignite TV and HomeConnect iOS apps updated to ones with the new branding.  I was really hoping to see the new Rogers Xfinity Stream (TV app) on Apple TV (and other streaming platforms) but, sadly, that was not the case.

[Rick303]

I don't think you are missing anything - the word Marketing says it all.

Apps have a new splash screen but under the hood, nothing has changed. Modems / gateways haven't changed.

Rogers already had license / rights for Xfinity from Comcast but they would like you to believe they are spending more ( from their 526 Million $ quarterly profit ) but they are not.  Trying to justify the STB price increase I guess.

[wayner92]

Another reason to make this change - perhaps Rogers has to pay extra for remotes that have a "ROGERS" button rather than an "xfinity" button.  Economies of scale, increase profit margins.

[-G-]

For the last 5+ years, our TV experience has been pretty stagnant, and there actually could be some significant changes coming that would justify a rebrand of Ignite TV.  More intelligence and personalization, per-user profiles, better picture quality, a faster encoding pipeline, etc.  Supposedly, those are some of the things that the next generation Entertainment OS will offer.  They are hoping to bring a new/fresh experience to discovering and consuming content on TV.

[57]

Just as an FYI, @-G- provided the following information a few months back for those interested in knowing more about what the future may hold:

https://communityforums.rogers.com/t5/Ignite-TV/What-exactly-is-Entertainment-OS-and-how-is-it-diffe...