I hope you're enjoying the new phone so far! Yes consumer accounts can activate an eSIM as well. Did you go to one of the locations listed under the pilot stores? These stores can do all transactions such as SIM swaps, eSIM to physical SIM and vice versa on subsidy and BYOD devices.
I had been to the store at Ottawa rideau, but the agency said they can only provide esims to the new line, that means I have to creat a new line to get a esim. So I can not get a esim with my existing number.