wireless monthly fee just went up...

[Darcie44]

Our Rogers bill for February 2025 arrived today, and the monthly fee for our wireless plan has increased by $3.50 for each line. We had a two-year agreement, which expired five of six months ago. Can Rogers just hike the cost of a plan anytime it wants now?

[Pauly]

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Can Rogers just hike the cost of a plan anytime it wants now?

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Yes they can,  This is not new, maybe might be new to you but price increases have been a thing for the last 25 years or even more as far as I can remember.   I been keeping my bills so I have proof of this.

Its the same as how the price of meat and other items goes up at the grocery stores.    Rogers is a private company, they can set the prices and increase them anytime, they are allowed to do this, you are allowed to complain but that might not change anything except make more people aware who have no clue this is a thing

[Darcie44]

I've certainly seen Rogers hike prices for its services many times over the years I've been a customer -- the recent increase in the price for renting an "entertainment box" comes to mind -- but this is the first time I can recall the basic price for my wireless plan go up like this without any notice (at least no notice that I remember seeing). Usually increases for TV or wireless have come when an existing agreement had expired and I was negotiating a new deal.  (And don't get me started on why there's a negotiation involved in renewing a service). 

[Pauly · Accepted solution]

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but this is the first time I can recall the basic price for my wireless plan go up like this without any notice (at least no notice that I remember seeing). 

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This was actually debunked.  People have been claiming they received no notice but it turned out after a thorough investigation, customers did not even login and view their online bill properly.  People need to go onto a desktop computer, go into their My Bell, go do the bill in question, and then view, print or download it.  if you are not doing this, you are not viewing your bills and are not invested in online billing and should switch back to paper billing

the notices are on the bills. but if you are not following this, you are not seeing them, but that does not mean rogers is at fault

[Darcie44]

I do download and review my bills before paying, but obviously I am not looking as carefully as I should. Notice of the wireless increase appeared on the January bill. I now also see a notice indicating TV and Internet service will be going up a total of $12/month on April 1...although I think this may not apply to me for another year or so under the "Any active discount or guaranteed rate will remain in effect until its end date" exception. We'll see.

Yes, Rogers is a private company and they're free to charge whatever they want for their services, but given that wireless connectivity has become an almost essential service, it would be nice if the company had to do a little more to justify its price increases, especially given its consistently strong financial results.

[Pauly]

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it would be nice if the company had to do a little more to justify its price increases, especially given its consistently strong financial results.

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I can agree with you on this,  One thing I learned throughout the decades of being a rogers customer?  This is not the same company it once was 20-30 years ago.  Rogers used to have a heart and actually care about their customers and go out of their way to please them, now they seem to be all about pleasing the shareholders instead. 

[Darcie44]

Sadly, the same can be said of the vast majority of larger corporations these days. Oh well...

[-G-]

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@Pauly wrote:

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it would be nice if the company had to do a little more to justify its price increases, especially given its consistently strong financial results.

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I can agree with you on this,  One thing I learned throughout the decades of being a rogers customer?  This is not the same company it once was 20-30 years ago.  Rogers used to have a heart and actually care about their customers and go out of their way to please them, now they seem to be all about pleasing the shareholders instead. 

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The big problem is that Rogers has been raising their prices but the quality of their offerings and the quality of their service delivery has been declining steadily over the last 4-5 years.  Rogers loses customers (e.g. they had a net loss of 35,000 video subscribers in 24Q4) but they still try to maintain the illusion of a healthy business by increasing prices to prop up their Revenue and Average Revenue Per User, which is not sustainable.

They are also tricking customers by offering them savings and "price protections" while also locking them into a multi-year contract with exorbitant early cancellation fees.  That just encourages mediocrity from a service delivery perspective.  When you stop stiving to provide a high-quality service at a fair price, you erode customer goodwill, your brand reputation, customer loyalty and customer value.

Right now, I am seriously overpaying for my Rogers services.  I don't need a 1.5 Gigabit Internet service, there is not much watchable on TV these days, and my wireless plan is WAY more than what I need... but to maintain discounts, Rogers will force me to upgrade to a faster Internet speed tier, upgrade by TV package, and they are constantly trying to upsell me to an even more expensive Wireless plan.

The even bigger problem is that Rogers makes it next to impossible for me to downgrade my services.  Sure, I could leave and get only the services that I need AND get better service quality for less money.  The win-win would be for Rogers to allow me to select the services that fit my needs and offer them to me at competitive rates, without the need to renegotiate discounts or locking me into a long-term contract.  Just offer me a high-quality service at a fair price and you will have me as a customer for life.  Why is that such a hard thing to do?