The Professional Women’s Hockey League and Rogers Communications agreed to a new multi-year agreement ahead of the inaugural season opener. Rogers will become the official telecommunications partner of the PWHL in Canada. The partnership builds on Rogers deep commitment to hockey and to growing the game across Canada.
Through the partnership, Rogers will support the growth of women’s hockey in Canada by bringing fans closer to the action with live games, behind-the-scenes content, unique fan experiences, and inspirational opportunities for girls in minor hockey to connect with their hockey heroes.
Rogers also announced a partnership with PWHL Montreal to create once-in-a-lifetime experiences for girls in local minor hockey programs. As part of this agreement, Rogers will be featured prominently on the team’s helmets and through in-arena signage and promotions.
Rogers will create custom content with the PWHL to engage fans, including Faceoff presented by Rogers, an exclusive, behind-the-scenes social series that goes deeper into the lives of the league’s top players. Rogers will also bring girls playing minor hockey closer to the action by sponsoring a closed practice in each Canadian market, helping youth athletes experience firsthand how pros train and prepare.
Hi @RogersTony! Sounds like a great partnership, did you know that they dropped the first puck on January 1st?
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