Annually, approximately 460 drowning fatalities occur in Canada (Drowning Prevention Research Centre 2022). Across Canada, male fatalities outnumber female by 5:1. It is therefore regrettable that your advertising features a male ("John") dancing on a small open boat while not wearing a personal flotation device. If "John" really believed that he was alone, his failure to wear a PFD and follow basic water safety precautions puts him at significant hazard for drowning.
