Yes, I paid full price, but then my cell phone bill becomes cheaper as I own the device. Net/net in two years is zero so it's worth if you have the money upfront.
I was able to reserve one at midnight and picked it up at the apple store this morning. 6 +, 64gb in gold! Unlocked so I don't have to rely on rogers and it's horrible customer service anymore....
6 weeks!!! You might as well buy an unlocked one from apple and go with a byod plan. At least you get it in 4 weeks and don't have to deal with Roger's messy systems.