@ AdrianG , Nope.. you pay in store. There's even a seperate lineup at the store for reserved customers .. which is usually way shorter than the walk in traffic lineup, and you also get priority over those people
I just picked up my iphone via apple online reservation, zero lineup for the reservations.. walked in, walked out in less than 5mins. Rogers reservation system failed yet again, same thing happened to me with the iphone 5, lesson learned.
It's possible some ppl made apple reservations but didn't pick them up today, thus their reservations were released at midnight. Also, I hear there's more shipping in tonight/tomorrow (my roommate who works at Apple, informed me).