I think there should be a way to provide immediate feedback on a TV show or TV Episode directly on the Rogers box. Along the same way Facebook Twitter and Instagram work, I think it would be good feedback to programmers if viewers could actually send a heart or a thumbs up while watching a TV episode.
This would be a 'nice to have' feature. I currently provide feedback via Twitter - many TV shows have cast members that tweet with fans who use a certain hashtag (ex: #KimsConvenience, #TheOrville, etc).
You can bet TV networks monitor and make programming decisions based on social network metrics & interactions. The Nielsen ratings system is antiquated at best; does not provide feedback on viewing via DVR, network websites, live streams / over-the-top (OTT) networks (WWE Network, MLB Network, beinSports, etc).