I am having this problem now. Just started happening. When I click on the the Rogers Menu button>Apps>Netflix it shows 3 dots (trying to access the app) and then nothing happens. I tried to reset and nothing happened.
We recently switched to Rogers Ignite. Up until now Netflix has worked fine by using voice activation. All of the sudden it is no longer switching to Netflix, though it will go to other channels. We found a thread outlining solutions, including getting the app to be reset in Rogers, but it still does not work.