Thanks for your response. Even if they are trying to push the HD boxes, not posting the price for a SD terminal doesn't improve their reputation i.e. making money at any cost.
I just finished a chat with Rogers. The price of a standard definition digital terminal box is $ 99 plus tax.
when i was living with my parents, they wanted a box for each tv, so i went on a mission to see if i can buy them I bought 2 Standard Definition boxes, and I paid approximately $40 each. both were new. One was purchased from The Source... By Circuit City, and the other one was purchased from Future Shop. I think they normally cost more, but they periodically have sales going on every now and then, you need to look out for those and you can save a hole lot of money.