mine was not under "personalize you phone" and instead was found under "products and services" -- underneath a section called "my phone". Its not highlighted, its not bold - so read carefully! link is "get my phone rebate"
I upgraded two phones. One was $149 before rebate and the other was $0.01
The phone that cost $149 had the GET REBATE link as described under products and services.
The phone that cost $0.01 did not. Suspect the free phones are not eligible ...
i just did mine, first log in to your rogers account then click Products and Services, then click your rogers numbers and there should be an option that says Apply for rebate.
You can't do that anymore on Rogers website. I was just looking for the link, but couldn't find it.
Thx & rgds
When signed into "My Rogers", in the "Products & Services" tab you'll see a picture of your phone on the left side with a bunch of options (quick links). The bottom one should be "Get my phone rebate". At least it was for me...