The main reason of the plan increase for new phones.. is that they are now offering the same $300 to 500 savings on a phone, over a 2 year instead of a 3.. they are trying to recover some of that cost that they are loaning you essentialy, that they would have had then over the 3 years (at a lesser amount) instead.
All the carriers like bell, telus, etc are all the same, with the increased plan costs. The only ones that tend to have a lower plan cost, tend to have LESS of a $ discount off the phone.
That is always an option.. you dont have to change to a more expensive plan, if you choose to buy the phone outright, instead of on a contract (but you will be paying full price for it).
While agreed, to change your plan, you might be going up to a higher $$ plan now based on whats available.. there are no hidden fees, etc. in the last year, i have swaped plans 3 times, with no issues. Call in, swich plans, thats it. There are no other fees, etc.
Trick is really then knowing what is all included.
New plans, there really isnt any extra fees (vs some older ones had extra line items for 911, etc), basic VM, callerID, etc all included..
ALL in all.. this area is a USER to USER help forum.
If you have any ideas on specificaly for them to try and improve things, you would want to post the new idea (or add to an existing one) here
http://www.rogers.com/ideas/
Where it is actually looked and and considered sometimes by rogers.