I hear ya man. And I don't have the answers for you. People gotta chill.
And I wouldn't really rely on Rogers reserve system... it seems kinda sketchy and unreliable to me. But I'm sure you'll get your phone soon!
They have up to 15 days to get the phone to you from launch day. The point of making a reservation was to not have to wait in a line and have it brought to you when ready.
If you wanted it gauranteed today, you needed to be camping out in line somewhere or at a Rogers store this morning.