they treat everyone the same, with a plunger, or a hammer.
you pay what they want, even if it is outrageous, and you wait until you are blue in the face for an iphone, 🙂
Last firday i made my reservation for the 6+ 64 gb space grey, currently sitting at position 1335.
just made a new reservation today, exact same device and model at another local rogers store, this new reservation made today is sitting at position 405. how is that possible? lol
I don't think you understand.
Apple's Smartphone Market share in the smart phone market is only like 20% +- 5%, and only a percentage are early adopters. On top of that, both Apple and Rogers have to invest capital to manufacture and purchase those phones, they can only afford to manufacturer or purchase so many at any given time or they could lose investors and have bad earnings, even worse it's possible that the iphone could flop or not hit projected sales incurring huge losses.
When Apple manufactures the phones, they dump a lot of their capital into creating stock, storing, and shipping.
Now imagine they have 200 million in capital, then they spend 50 on advertising, 125 on manufacturing, 20 on storing and 5 on shipping. They've used up all their available capital to produce those intial phones, now they could take a risk and borrow or move assets to generate more stock but in the short term they leave themselves open to fluctuations in the market and Apple doesn't only produce iPhones, on top of that it costs even more money to store the phones longer and more room which quickly inflates the price of storing said phones.
If the over reach, and the iphone fails to meet projections and the over produce they suffer a loss from not only buying too many phones, but now having to get rid of the excess stock somehow. They could lose investor confidence which could drop their stock prices.
The same goes for Rogers, they would like to be able to give anyone a phone that asks for one. But the only have so much capital on hand to purchase those phones, plus they are bidding for supply from Apple against Fido, Telus, Sasktel and any other North American company. They have to balance demand with what they can logistically afford and ship at any given time and as such this leads to shortages.
Projecting sales and supply is not magic, there is a margin for error and with that in mind they also have to take into account what losses they can and are willing to incur, as well as their own purchasing power for said product. While it might seem like Apple and Rogers is flubbing, they likely produced and purchased more iPhones this year for launch than the previous years.
I have been saying that all day but no one listens... It happens last year. Thursday night most got a shipped email at 2am Friday or so. Then they saw it was at the store or going to the store but the status never changed.
I am higher on the list #112 and if I don't get a call, I plan to just go to the store I have my reservation at and see what happens