Look down in the comments, below the tweet.
I went to https://www.rogers.com/reservation/ to reserve the iPhone 6, but it's not up for reservation yet? I thought we can reserve it on the 12th of september at midnight?
Nope it opens at 5AM.
No luck with Twitter. They are stern. :'(
Oh, because i talked with a Rogers agent and they told me i can go at midnight. Hmm.