soooooo I reserved an iPhone 7+ 32GB Rose Gold 7:30AM on the day online reservations started. Was #17 in line. It currently ist still open, #13.
I went to the store I reserved it at, downtown Toronto, after verifying the Eaton Centre Apple Store didn't have any Pluses. Lo and behold, they had the exact model I wanted for sale (the only Plus they had though). I reserved that exact model at that exact store and they didn't hold it for me. I had to walk in to buy it.
At best their system is extremely inefficient and non ideal for those that actually want to get a device as soon as possible it seems.