Ooouh! So my rogersdirect reservation (the backup plan) got "Escalated", then a few minutes later got changed to "In progesss" (real deal). Looks like since they cancelled my original "consumer" reservation they bumped up my backup plan. Sounds good to me!
My original reservation was a JB and my backup was a matte black, so they probably set me up for the matte black... But I seriously don't care.
I was one of the people who got their myRogers reservation cancelled due to a corporate discount. I went on Rogers Direct and ordered myself, then called to follow up. My order was also changed to 'escalated' today - but still 'In Progress (Pre-Fufillment)' - I guess that's better than nothing!
@Th1ef Feel your pain! I was at the Apple Sherway Gardens this morning and it looks amazing. Fingerprint/scuff nightmare, but nonetheless, gorgeous (always bring Purell when handling demo phones!).
I'm interested in supplychain management (I was in charge or buying 3rd party products for a "somewhat well-known" retailer in Canada) and this really gives us some insight into Apple's forecasting system, and it's flaws. Gauging demand is not an exact science, but I would expect better given they're worth something like $725 billion. I'm assuming their production is based on forecasted demand from previous years' sales; the iPhone 6 Plus and iPhone 6s Plus both had lower unit sales than the 4.7" versions (at least according to the data I was able to quickly pull).
Also, they have 28 different iPhone 7 SKUs! (5 colours, 4.7" and 5.5", and 3 storage options - 2 in jet black). I guess they REALLY didn't forecast this properly. Really, they brought this on themselves.
They probably could have over produced, but the 6s generation was overstocked. They probably discounted the cost to their retail partners to sell through them, which would retailers overstocked on inventory that will be hard to move once the 7 generation became available for sale.
I know it's no comfort to you. My strategy for iPhone 7s and 8 is to become friends with a Rogers or Apple Store employee to secure one lol.