It doesn't work anymore. Apple took the reserve and pick up down. Look below.
" Reserve and Pick Up We're no longer taking reservations to pre-order an iPhone. You can visit an Apple Store starting at 8:00 a.m. on or shop online now. Online reservations will reopen at 8:00 a.m. on September 17. "
Re: Apple IPhone 7 / 7 Plus Reservation numbers / Questions
I'm lucky that I reserved a phone with Apple just in case my jet black reservation didn't pan out. Hopefully Rogers has enough of the jet black/plus models that at least the top 200 or so in each configuration can get there's on launch day. You'd think Apple would have enough stock to at least send a few thousand iPhones to Rogers.