Update to my issue:
Ok I got a call back from the girl in the store.
She said I have 2 options:
1) Wait until tomorrow to come in and pick up my phone. BUT I have to do a new upgrade because my upgrade phone is being shipped to me.
2) Wait for my upgrade phone to be shipped.
No matter what however there will be NO phones being activated today.
All phones will be activatable tomorrow at best and this is from her head office. So I guess I'm going in store tomorrow, cancelling my online upgrade and doing the in store upgrade which is the exact same thing...makes no sense but it's better than waiting possible weeks for the phone.
What store is this?
Sometimes hard to believe people.. (and im far from a pessimist