You are just reserving the device to pick up in store. Once you go pick up hour reservation you can ask the store rep to either buy it outright, upgrade ur current account or new activation.
If you are upgrading your current account to a new device and your plan is not eligible, you will be forced to get a new plan in order to upgrade unless you call in before hand and do it. Then pick up the device in store once it gets shopped to them
Whoever is looking for the Gear VR headset here is it. It's all there on the Rogers Promotion page.
" For: New and existing Rogers wireless customers
Reserve a Samsung Galaxy® S7 or S7 edge and get a FREE Samsung® Gear VR headset ($139.99 value) upon purchase and activation on a 2-year plan.1
1. Offer available for a limited time starting February 22 to March 10, 2016 or while quantities last, and is subject to change without notice. Available with online reservation and purchase of a Samsung Galaxy S7 or S7 Edge smartphone with activation of any post-paid wireless plan on a 2-yr term. Samsung Gear VR and smartphone may not arrive in the same delivery. If customer returns the smartphone within 15 days of receiving the device, customer must also return the Samsung Gear VR in its original condition. Not redeemable in-store."