IMPORTANT EDIT: This is not the case. Twitter made a mistake.
Just recently their support twitter noted that loaner phones were only for when a phone is in for repair (as an answer to someone in the Note 7 issue)
@Meowmix Sorry, I was trying to respond to buddy above me and forgot to tag him.
For the time being, I have my phone and am just waiting patiently on my pixel to get to Rogers.
If the people who do need a loaner because of the Note 7 can get one, then the Customer Service Twitter should be indicating that rather than saying that it's reserved for people's whose devices are out for repair.